Naga Chaitanya starrer ‘Vrushakarma’ bagged Rs 50 crore OTT and satellite deal before release: Report | Telugu Movie News

Riding high on the reputation of his hit songs ‘Thandel’, ‘Yuvasamrat’, Naga Chaitanya He has also broken the record label with his upcoming thriller, ‘Vrushakarma’. Even before the completion of production, the highly anticipated film directed by ‘Virupaksha’ fame director Karthik Varma Dandu has bagged a huge non-actor business.

Zee5 gets Vrushakarma OTT and satellite rights

According to a Hindustan Times report, Zee has acquired ‘Vrushakarma’ combined digital rights and satellite rights for around Rs 50 crore. Even before the makers announced the official deal, the said deal is said to be one of the most controversial deals for a Telugu film in recent times. The acquisition is expected to cover both Zee5’s OTT base and television broadcast rights. Industry experts believe that the deal has greatly strengthened the film’s pre-release business, allowing producers to recoup large amounts of production money even before the film hits theaters.

More about Naga Chaitanya starrer ‘Vrushakarma’

Directed by Karthik Varma Dandu, ‘Vrushakarma’ presents Naga Chaitanya as Arjuna treasure hunter who is drawn into a mysterious world full of ancient mysteries and legends. Meenakshi Chaudhary plays the female lead and is said to look like an archeologist named Daksha. The movie is set on a big scale with a high production cost to boot. The recently revealed look has already teased impressive visuals, action-packed sequences and an intriguing story.

After ‘Thandel,’ all eyes are on the release of Vrushakarma

The OTT deal comes after Naga Chaitanya’s success with ‘Thandel,’ and ‘Vrushakarma’ is another milestone in his career. Industry insiders say the strong pre-release business ensures that the platforms have faith in the content and sales of the film. As the shooting is happening rapidly, the producers are expected to announce the release date soon, and the excitement continues to grow. If the reports are confirmed, ‘Vrushakarma’ will be among the biggest digital acquisitions of Naga Chaitanya’s career, leading to one of the most anticipated films.